The Success Story of Fabletics and How Different it is from its Competitors
Competition for women accessories and sportswear is stronger today than it was years back. Fabletics understand this, and through the leadership of Kate Hudson, the brand has set itself apart from the competitors. Through the employment of Reverse Showroom Technique, the company has taken huge strides in the online retail market. The technique enables them to take Amazon and the likes head on. Customers are able to research the products online and go back to Fabletics to complete the purchasing process. The technique allows the customer to enjoy both online and offline services from the brand.
Fabletics Growth Strategy
The company understands that showing their content both in the physical and digital platform is necessary for beating their competitors. This is effective in enticing the customer. The growth of the company is based on three major elements, namely: Product accessibility, the people, and culture.
Just like any other retail brand, Fabletics faces challenges but has developed mechanisms of pulling through them. This is by focusing on the above-mentioned three fundamentals. The company has been able to experience a 35% increase in growth every year, and this is partly because of the Reverse Showroom experience.
Today, Fabletics is a growing brand that understands its customers. This is because of their interests in the physical and digital market. They aim at always giving the customer the ultimate experience, both online and offline. Taking a brand like Amazon head-on is not easy but Fabletics has fully flexed its muscles, and that’s why the brand is highly rated. Reverse Showroom is one of its market driving force and the reason for its growth.
Kate’s Approach on the Winning Athleisure Brand
Since its founding in 2013, Fabletics has been a pacesetter fashion brand. In roughly three and a half years under the leadership of Kate Hudson, the brand has enjoyed a complete transformation. It is currently estimated to be worth $250 million. This is impressive for an actress who has zero business background. Even though she doesn’t have commerce past, Kate Hudson has been involved in the running of Fabletics since day one. She observes the sales and is able to make crucial market decisions.
Fabletics is a trendy athleisure brand. Its adoption of the Reverse Showroom Technique has enabled the brand to take on major competitors such as Amazon. If you are interested in the company’s gears, you should be ready to go through the Lifestyle Quiz in order to get the right Fabletics gear.