Dooe Deere Dreams The Impossible And Builds Makeup Empire
Let’s be honest; there’s a lot of competition in the world of beauty, especially when it comes to cosmetics. There are giant companies out there controlling the makeup we wear and defining lipsticks and eye shadows that are socially acceptable. That is, until Doe Deere came along. Her Lime Crime makeup brand has broken all the rules and soared to global fame.
The Russian born businesswoman spoke to GuestofaGuest.com recently, to talk about the business and her entrepreneurial spirit. Even at the young age of 13, Doe Deere was already making her mark in beauty, selling temporary tattoos to her classmates.
She moved to New York City at age 17 and dreamed of becoming a musician, so she joined a rock band and met her husband to be there. They’ve been together ever since. Doe Deere fell into the world of makeup when she had a challenging time trying to hunt down bright, colorful cosmetics that she enjoyed wearing. Even in a huge metropolis like NYC, there was little to choose from. That’s when the beauty with the candy-colored hair established her own brand and launched Lime Crime makeup in 2008.
Doe Deere wasn’t sure people would understand her makeup vision, but boy, was she wrong. Young women and men flocked to her wildly-colored palettes and sparkly eye shadows and naughty lipsticks. These days, Lime Crime is sitting at the top of the social media heap, with an Instagram account of 2.4 million followers.
Her advice was simple. Have a dream, believe in yourself and create something with the great skills or talents you’ve been given. Don’t throw in the towel; hang tough and keep plugging away.
Do Deere believes in the value of building a brand on e-commerce and social media, and she enjoys communicating with her makeup addicted fans. They all inspire each other and share some incredible makeup selfies wearing Lime Crime cosmetics.
Doe Deere hopes that her edgy makeup allows both young women and men to define beauty in their own way and to develop a stronger sense of self. Too often, she believes that society judges harshly, when that should have zero to do with what we believe in.
Her About Us page at LimeCrime’s shopping website sums it up this way:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”