Doe Deere’s Lime Crime – Makeup with Attitude
Anyone well-versed in the fashion and makeup worlds has heard the name “Lime Crime” before — potentially also mixed with Doe Deere, for good reason. Doe Deere, born in Russia Russia but raised in New York City, started lime crime with a very important mission — to change the makeup industry.
Deere has been working for years on her goal of changing the makeup industry. She wishes to prove to people that makeup doesn’t just cover up imperfections and small blemishes; but rather is a form of expression of one’s true colors. As such, Deere decided to launch her own makeup brand in 2008; aiming to make a brand of makeup that anyone can use to express themselves when the society norm makeup doesn’t match their personality or style.
As one might imagine based on that description, Lime Crime offers a great variety of “quirky” makeup colors; colors and designs you’d be hard pressed to find elsewhere. Such colors and designs include, but are not limited to, suedeberry, rustic — from their matte velventines line — to colors such as eclipse and posh in their metallic velventines line.
Of course, one might be wondering why exactly Deere decided on the name Lime Crime for her company. Her overall goal was to make a makeup line as unique as it gets, so did she apply the same process to her company’s name? Well… the short answer is, yes. Her decision was fairly simple, however — it was a mix of her favorite color, lime, and her goal to make makeup so unique, wearing it may as well be considered a crime — something Deere has definitely managed to accomplish in recent years, based om the success of her company, and her success as an entrepreneur.
As an entrepreneur of her own company, Doe Deere often has to keep up with trends — ones she doesn’t set herself, that is. One trend that particularly excites her, as she states herself, is the transition from brick-and-mortar to e-commerce. This interest sparks from the fact that she was once told women would never buy makeup online – wanting to try it on themselves. Deere, however, believed in herself and pushed through, despite the negative feedback — supplying customers with an “on-the-lips” display of lipstick, creating the new industry standard.
All in all, it’s fairly easy to see why Deere and Lime Crime have had such an undeniable impact on the makeup industry.
Visit http://www.doedeere.com/ to discover more about Doe Deere and Lime Crime.